Salesforce – Ask More of AI

‘Ask More of AI’ with Salesforce
Salesforce "Ask More of AI"
Case Study

Starring Matthew McConaughey

Working with Salesforce on this campaign was an absolute pleasure, as they provided us with the opportunity to leverage cutting-edge Generative AI technology. This allowed us to explore a plethora of unique looks in a remarkably short time and precisely identify the style for which we were aiming.

Generative AI proves to be an incredibly potent and innovative tool for creativity, and its significance is only set to grow in the foreseeable future. The outcomes it produces are truly groundbreaking, presenting looks that have never been seen before. The Mill is excited to be on the forefront of the increasing utilization of AI in visual effects, as it opens new avenues for creative expression.

If AI is The Wild West, Who’s The Sheriff Around Here?


Client: Salesforce
Brand Partner & Advisor: Matthew McConaughey
Executive Vice President, Global Brand Marketing: Colin Fleming
Senior Vice President, Head of Creative: Scott Larson
Vice President, Brand Creative: Kim Baffi
Creative Director, Brand: Paul Nowikowski
Senior Copywriter: Lucy Sandwick
Senior Art Director: Seth DeGarmo
Senior Director, Brand and Creative Strategy: Darren Brady-Harris
Sr. Manager, Creative Strategy & Integration: Olga Zakharenko
Program Manager: Jenny Lidington
Executive Producer: Derek Ruddy
Producer: Clementine Ngo-Anh
Business Affairs: Cindy Lewellen

Production: Chelsea Pictures
Director: Robb Bindler
President: Lisa Mehling
Executive Producers: Donna Portaro and Pat McGoldrick
Producer: Jon Dino
Director of Photography: Igor Martinovic and Eric Schmidt

Editorial: Metro Pictures Editorial
Editor: Paul Norling

VFX: The Mill
Creative Directors: Robert Sethi, Christian Nielsen
VFX Supervisor: Monique Espinoza
Executive Producer: Mariah Gill-Erhart
Production Coordinator: Ryan Love
CG Lead: Jessica Groom
CG Rigging: Peter Christensen
CG Tracking: Momo Yang
2D Lead: Jerome Knight
2D Comp Artist: Katerina Arroyo, Kyle Belko, Hector Cabrera, Aditi Khosla, Toya Drechler
3D Assets: Gabrielle Harder
3D Lighters: Alores Li
Animation: Gustavo Gonzalez, Katie Yancey
Matte Painting: AerynGray Lau, Bill Lu
Designers: Zach Landua, Salmah Beydoun

Colour: The Mill
Colourist: Paul Yacono
Executive Producer, Colour: Krista Staudt
Senior Colour Producer: Denise Brown
Colour Assist: Jacob Suffern, Alexandra Makarenko
Color/Imaging Engineer: Simon Yahn

Sound Design & Mix: Formosa Group
Sound Designer: John Bolen
Producer: Brandon Gates
Audio Mixer: Mitch Dorf
Audio Assistant: Noah Gomez

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