'Everything or Nothing' is an intense, gripping promo film for the long awaited boxing match between Terence Crawford and Israil Madrimov.
Madrimov puts his undefeated record on the line in a Riyadh Season battle for legacy. A potentially jaw-dropping fight requires a similarly jaw-dropping promo film, one The Mill was very happy to work on.
The film emotionally depicts the fighters individual boxing journeys, from their introduction to the sport as children, to the nerve racking moments before their showdown on 3rd August, 2024. We see tough childhood memories, sleepless nights and career shaping experiences, intensified by beautiful scene transitions between the ring and their personal lives.