Amazon Fire – Escaped the Zoo

The success of the spots is the result of the trust that Paul and Haymaker gave to our team from…
Amazon Fire "Escaped the Zoo"
Case Study

The success of the spots is the result of the trust that Paul and Haymaker gave to our team from the pre production stage, along with a shared understanding that the technique needed to not be obstructive to the comedy.

We achieved this by working with Paul to give our apes unique characters, and by having ape actors to take Paul’s direction, who would later be removed from the shots and replaced with CG orangutan.

There was a huge amount of enthusiasm for this project within the team, and each discipline immersed themselves in the necessary research to bring these animals the subtle qualities of an authentic ape, whilst also having them perform their role within the narrative.

Creative Director, Becky Porter
Credits
Credits

Client
Client: Amazon
Head of Brand & Integrated Marketing: Jamia Bigalow
Sr. Marketing Manager, Integrated Marketing: Elizabeth Howell
Sr. Art Director: Tina Trierweiler
Sr. Social Media Manager: Justin Stone

Agency
Agency: Haymaker
Founder, Chief Creative Officer: Jay Kamath
Founding Partner, Chief Strategy Officer: Matt Johnson
Partner, Head of Brand Management: Laura Hoffman
Executive Producer: Forrest Holt
Orangutan Handler: Mandy Wakimoto

Production Company
Production Company: RadicalMedia
Director: Paul Briganti
Executive Producer: Rebecca Niles
Executive Producer: Frank Scherma
Head of Production: Andrea McIntyre
Producer: Salli Zilles
Prod. Supervisor: David Clarke
Asst. Prod. Supervisor: Jonathan Gilcrest
1st AD: Matthew Waters
2nd AD: Jim Munoz

Editorial/Sound Mix

Editorial/Sound Mix: Cut & Run
Managing Partner: Amburr Farls
Editor: Steve Gandolfi
Assistant Editor: Erica Henson
Producer: Chandler Raub
Head of Production: Brady Fiero

VFX
VFX: The Mill
Creative Director: Becky Porter
VFX Supervisor: Graeme Turnbull
Executive Producer: Hillary Thomas
Senior VFX Producer: Erin Hicke
2D Lead Artist: Rashabh Butani
3D Lead Artist: Graeme Turnbull, Jessica Groom
2D Artists: Abigail Riegel
3D Lead Animator: Katie Yancey
3D Animators: Gustavo Gonzalez, Tommy Taylor, Mari Chung, Jacob Bergman, Katie Yancey
3D Artist: Lorena Cano, Tom Hearne, Gabrielle Harder, Nikolas Larsson
Lighter: Jay Antonio
FX Artist: Ken Jones, Dan Bodenstein
Groom Artist: Kris Costa
Rigging Artist: Olesya Gurezova, Peter Peter Christensen
Matte Painting: Bill Lu
Designers: Greg Rubner, Yimeng Sun
Production Coordinator: Isaias Yetemegn
Edit Assist: Joseph Zappulla
BGLR Associate Producer: Misha Joseph
BGLR Production Coordinator: Nikhil Bharwal
DFX Supervisor: Renjith IR
BGLR Asset Supervisor: Dakoju Shashi
BGLR Asset Lead: Vikas Soni
BGLR Asset Artist: Sandip Dhole, Abhishek Nishad
BGLR Animation Supervisor: Sukanta Chakraborty
BGLR Animation Lead: Sandeep Kumar Goje
BGLR Animation Artist: Santosh Thippeswamy, Chinnaiya
BGLR Matchmove Supervisor: Elangovan G
BGLR Matchmove Lead: Akash Gade
BGLR Matchmove Artist: Nagendra, Sridhar Bhat, Samsher Shaik
BGLR Roto Supervisor: Prasanta Maiti
BGLR Roto Lead: Kancherala Santosh
BGLR Roto Artist: Pratik Krushnanath Sonkusale, Kavarakuntla Vishnu Prasad, Nilesh Kailash Netke, Ravi Kant Mishra, Ankit Shaw, Karan Sharma, Ravi Kant Mishra, Amara Gokul Sainath
BGLR Prep Supervisor: Prajeesh E
BGLR Prep Lead: Guthikonda V
BGLR Prep Artist : Baljinder Singh, Pankaj Harish Ukey, Manoj Kumar, Dhundappa Kallappa Pattan, Narendra Kumar, Abhishek Deswal, Sailen Khanra, Himanshu Sahai
BGLR Compositing Supervisor: Mayank S
BGLR Compositing Lead: Shaik Adil
BGLR Compositing Artist: Pavan D
BGLR Senior Scheduler: Prasad Kale
BGLR Scheduler: Manoj Shivam

Colour
Colour: The Mill
Colourist: Logan Highlen
Executive Producer, Colour & Finishing: Krista Staudt
Colour Producer: Jackson Wrinkler
Colour Assist: Erwin Pasia

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