Doritos – As Seen in Canada

Sweet & Tangy Car Celeb Horse Avocado
Doritos "As Seen in Canada"
Case Study

Sweet & Tangy

Car Celeb

Horse

Avocado

Credits
Credits

Client
Client: Frito Lay Canada
CEO PFNA: Steven Williams
President, PepsiCo Foods Canada: Rachel Ferdinando
Chief Marketing Officer, PepsiCo Foods Canada: Jess Spaulding
Senior Director, Doritos Brand Marketing: Anya Schmidt
Manager, Doritos Brand Marketing: Meghna Mehrotra
Assistant Manager, Doritos Brand Marketing: Jacqueline Bernice Tan
Director, Consumer Insights: Sabrina Vieira
Sr. Manager, Consumer Insights & Analytics, Frito-Lay: Olga Beren

Production Company
Production Company: MJZ
Director: Gary Freedman
Executive Producer: Leah Fleischmann Allina
President/Co-Founder: David Zander
Producer: Darrin Ball
Director of Photography: Trent Opaloch
Production Designer: Jordan Worth

Agency
Agency: Goodby Silverstein & Partners
Chief Creative Officer: Margaret Johnson
Executive Creative Director: Eamonn Dixon
Executive Creative Director: Stefan Copiz
Creative Director: Kurt Mills
Creative Director: Daniel Righi
Associate Creative Director: Gabe Sherman
Senior Copywriter: Belen Russomanno
Senior Art Director: Guille Aliaga
Head of Production: Jim Haight
Executive Producer: Sara Ward
Senior Producer: Olivia Baker
Director of Integrated Production: Jim King
Print Producer: Jess Shay
Photographer: Emilio Diaz
Managing Partner: Brian McPherson
Group Account Director: Chris Nilsen
Account Director: Ryan Little
Account Manager: Ellen Miller
Assistant Account Manager: Emma Fenton
Partner, Head of Brand Strategy: Bonnie Wan
Partner, Head of Communication Strategy: Christine Chen
Group Communication Strategy Director: Caitlin Neelon
Brand Strategy Director: Simran Kaur
Director of Business Affairs: Judy Ybarra
Business Affairs Manager: Howie Mapson
Trafficking Manager: Rowena Cuejilo

VFX
VFX: The Mill
Creative Director: Chris “Badger” Knight
VFX Supervisor: Chris “Badger” Knight
Executive Producer: Hillary Thomas
Sr. VFX Producer: Carla Attanasio
2D Lead Artist: Kevin Jones
2D Artist: Thomas Downs, Jerome Knight, Rob Ufer, Yukiko Ishiwata
Animator: Greg Park
Art Support: Ahash Francis
Production Coordinator: Jai-Lin Patterson
BLR Associate Producer: Rahul Khanna
BLR Production Coordinator: Manish Kumar Tripathi
Comp Supervisor: Mayank Shekhar Tiwari
Comp Lead: Priyansh Gupta
Comp Artists: Akhil A S, Alex Johnsundaram, Aman Kumar Singh, Chetan Ghanshyam Verma, Jeril C Joseph , Karthikkyan MD, Praveen Kumar P K, Stevenson G, Swaroop Krishnan R
Paint Supervisor: Noushad Kallingal
Paint Lead: Manickam Pachamuthu
Paint Artists: Aakansha Yadav, Avijit Khamarai, Baljinder Singh, Kumar Ranvir Sinha, Laxman Janardhan Pawar, Manickam P, Manoj Kumar, Mohit Pal, Pradeep Kankanala, Praneet Vivek Borkar, Rose Mathew, Sangeetha M, Selvakumar Somasundaram, Shubham Pawar, Shukhwinder Singh, Sukhwinder Singh, Suraj Vilas More, Vadlamudi Hari Sankar, Yellamilli Sai Hari Sandeep

Colour
Colour: The Mill
Colourist: Yerlan Tanayev
Executive Producer, Colour: Krista Staudt
Colour Producer: Jackson Winkler
SR Colour Assist: Alexandra Makarenko, Gemma Parr
Colour Assist: Jacob Suffern
Data Labs: Ali Soofi, Roman Abulkhanov

Audio
Company name: Vapor Music
Sound Designer/Mixer: Ethan, Joey
Assistant Mixer: Ryan
Executive Producer: Lindsey Bates

Praxis
Account Director: Alexandra Wilson

Editorial
Editorial: Exile Edit
Editor: Nate Gross
Managing Director/Partner: CL Kumpata
Executive Producer: Jennifer Locke, Michael Miller
Post Producer: Christopher Meadows
Senior Cutting Assist: Chris Messier
Asst. Editor: Erin Roundy

Shaker Maker
Owner: Emma Quigley
Senior Director: Katie Tedford

APR
Lori Estabrooks

Edelman PR

Senior Vice President: Maggie Waymark
Vice President, Digital: Mitch Bell
Senior Account Director, Digital: Julia Page
Senior Account Director, Brand: Danielle Bozinoff
Account Director, Influencer Marketing: Julia Hood
Account Manager, Brand: Amy Harrison
Account Manager, Influencer Marketing: Camille Mendiola
Senior Strategy, Social & Content: Maddy Harris

OMD Media Agency

Managing Director: Daryl Heroux
‪Group Director of Strategy: George Boulton
Supervisor of Strategy: Alicia Bernard

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