Cybersmile – Modern Witch Trials

“In partnership with JOAN London and Chromista, The Mill designed and brought to life all the campaign’s graphics and digital…
Cybersmile "Modern Witch Trials"
Case Study

In partnership with JOAN London and Chromista, The Mill designed and brought to life all the campaign's graphics and digital components. We have a longstanding collaboration with Eliza, and we are thrilled to continue working together. The spot was graded by Elodie Ichter and led by Yoon Bae. Eliza has once again placed her trust in us, and we feel fortunate, especially given the current societal focus on digital harassment. We are eager to spread awareness with this powerful film.”

Executive Producer, Camila De Biaggi
Credits
Credits

Agency
Agency: JOAN London
Managing Director: Tom Ghiden
Managing Partner: Charlotte Coughlan
Founder & CEO: Scott Freeman
Executive Creative Director: Kirsty Hathaway
Copywriter: Fiona White
Art director: Thomas Farrall

Production Company
Production Company: Chromista, Inc
Director: Eliza McNitt
Co-Founder & Executive Producer: Ted Robbins
Partner & Executive Producer: Adina Birnbaum
Partner & Managing Director: Jeff Baron
Line Producer: Ray Courtin
Director of Photography: Minka Farthing-Kohl
1st AD: Ariel Ortiz
2nd AD: David Glynn
1st AC: John Sizer
Talent: Mikaela Free (witch), Gabrielle Miller (mob defector)
Casting: Buffalo Casting/Tisha Blood
Choreographer: Jenny Durbin Smith
Production Design: Chad Yaro
SFX: Mike Wilks
Wardrobe: Lillie Miller
HMU: Jenine Galante
Stage: Camp Lucky, Dallas
PAs: Max Soto, David Velez
Storyboards: Phil Langone
VO Casting: Grande Morris casting
VO: Millie Gibbons

VFX
VFX: The Mill
Executive Producer: Camila De Biaggi
Creative Director: Matt Pascuzzi
Managing Director: Angela Lupo
2D Lead: Yoon Bae
2D Artist: Lucia Hill Barroso, Jaymin Han, Aditi Khosla, Bhanu Prakash Singh Thakur, Sugankumar R C, Kishore R, Amulya Chandra Nayak, Suraj Kumar, Sathya Narayanan, Jegadeesan Velayutham, Avijit Khamarai, Orsu Balasubramanyam, Sushil Palai, Dilip Kumar Dwivedi, Rahul Prakash Srivastava, Rohit Vardha Raj Vardha, Krishnan Palani, Chetan Shelar, Jagannatham Venkata Rakesh, Jaswantsingh Nikam, Suresh K P, Satram Veeravaraprasad, Aditya Kumar, Ramachandran Kannappan, Souvik Samadder, S Nikhilesh, Ankit Shaw, Shiji L S, Mohit Pal
Art Director: Chet Hirsch
Designer: Adrian Navarro, Laura Nash, Amy Staropoli
Producer: Sheila Lobo, Zack Stimell
BLR Associate Producer: Sujala Reddy S
Production Coordinator: Paola Malo
BLR Production Coordinator: Shruti Manoj Kohad

Colour
Colour: The Mill
Colourist: Elodie Ichter
Colour EP: Alex Lubrano
Colour Producers: Colleen Valentino, Joanne Lee
Colour Assist: Sam Ommen, Nick Yelesin

Editorial
Editorial: The Quarry
Editor: Geri Docherty

Audio
Audio: Sonic Union
Executive Producer: Mary Kate Valentino
Sound Design/ Mix: Rob Ballingall

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