Brief
Create a number of idents that clearly represent Al Jazeera and what it stands for, ensuring that natural elements are incorporated in doing so while leading on creative strategy, direction, concept development, design and animation.
Approach
We looked carefully at Al Jazeera’s role in the world, its history and its importance in today’s cluttered and complex media landscape, as well as its future vision, and from there we chose five brand values that we felt encapsulated Al Jazeera:
Resilient.
Raw.
Revolutionary.
Fearless.
Diverse.
The natural world would then serve as a metaphor for today’s civilization and the role Al Jazeera has to play in it.
Impact
Five impactful idents that represent Al Jazeera as resilient, raw, revolutionary, fearless and diverse, each with a subtle nod to the curvature of the teardrop logo.