Buick – Better Than This

Teaming up with esteemed director and long-time collaborator, Wally Pfister, Leo Burnett Detroit and RESET, our team of VFX artists…
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Buick "Better Than This"
Case Study

Teaming up with esteemed director and long-time collaborator, Wally Pfister, Leo Burnett Detroit and RESET, our team of VFX artists led by Executive Creative Director Gavin Wellsman, imagined a utopian future where technology harmoniously blends in with everyday life - including a concept Buick Wildcat that can change colour to match your outfit. Narrating the film is Academy Award-Winner, Reese Witherspoon.

The brief was to showcase the Wildcat’s intuitive features and technology, while highlighting the sophisticated, clean and dramatic design. Set in the nearby future about 15-20 years from now, visual concepts were developed to show how this new technology would be effortlessly integrated into the daily life. Beside the Wildcat itself, it was key to create an overall visual language for the urban and architectural environment.

Credits
Credits

Agency
Agency: Leo Burnett Detroit
SVP Director of Inetgrated Production: Brian Dooley
Executive Creative Director: Steve Glinksi & Tim Thomas
Creatives: Diane Schomer & David Charlton
Account Director: Emily Harrington

\Production Company
Production Company: RESET
Director: Wally Pfister
Executive Producer: Jen Beitler
Producer: Maeliosa Tiernan

VFX
VFX: The Mill
Creative Director: Gavin Wellsman
Executive Producer: Mandy Harris
Senior Producer: Catherine M Fischer
Shoot Supervisor: Gavin Wellsman & Eva Kuehlmann
VFX Supervisor:Eva Kuehlmann
2D Lead Artist: Blake Druery
3D Lead Artist: Eva Kuehlmann
2D Artists: David Forcada, Eric Sibley, Hailey Akashian, Lucia Hill Barroso, Luke Midgley, Marcelo Pasqualino, Paulo Dias, Rajesh Kaushik, Richard Aponte, Ruairi Twohig, Yongjae Lee
3D Artists: Daishi Takishima, Arman Matin, Charles Lee, Dave Barosin, Henrik Holmberg, James Chan, John Wilson, Michael Davin, Naotaka Mianmi, Navdeep Singh, Pablo Estrella You, Pegah Naserifar, Quinn Thompson, Yongho Kim
Finish Artist: Kevan Lee
Matte Painting: Charles Lee & Henrik Holmberg
Art Director: Albert Albaladejo
Designers:Daniel Onassis & Yao Lien
Motion Graphics:Yao Lien
Production Coordinator:Lauryn Jackson, Misha Jospeh, Nividita Dakua
Tracking Lead: Sendil J
Roto Lead: Mayur Amrutkar, Narendra Kumar
Cleanup Lead: Mahesh Ravila, Putta Mahesh
BLR Line Producer: Umesh Chand
Assets: Rakesh Maruthi Pujari, Thirumoorthi Sivakumar, Kartik Aror, Shashanka Sekhar Beshra
Tracking: Aatish Ranjan, Arpit Gangrade, Manoj Ravi, Sathyaraj A, Sriram Namana, Upasana Choudhary, Verru Ramesh, Bhushan Ghurade, Dongili Varaprasad, Nirgun Gawade, Pankaj Suhas Theek
Cleanup: Karthik Kannuri, Navin Kumar Nukala, Rajendra Sunil Bhosle, Jhoshidh T, Rahul Vishwas Kamble, AVV Suresh, Naga Praveen Kumar Y, Nikhil K M, Rahul Bhardwaj, Rose Mathew, Sathya Sagar Kolli, Abhijeet Gaikwad, Ashish Bhanage, Guthikonda Venkateswara Rao, Jijo Joseph, Sagar Gawande, Satya Prasad Katta, Gampa manimala, Prathamesh Redkar
Roto: Deepak Kumar, Krishnakant Yadav, Riddhi Sinha, Saurabh Patankar, Shaik Ravoo Bhasha, Rakesh Gharti, Bikash Kalita, Hrushikesh Kadu, Paramita Roy, Rajendra Vishvnath Jadhav, Sudhir Balaram Jadhav

Colour
Colour: The Mill
Colourist: Paul Yacono

Editorial
Editorial: Lost Planet
Editor: Saar Klein

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