Hennessy X NBA – Without Your Spirit, It’s Only a Game

Hennessy’s partnered with the NBA, to launch ‘Without Your Spirit, It’s Only a Game’, a campaign celebrating everything and everyone…
Hennessy X NBA "Without Your Spirit, It’s Only a Game"
Case Study

Hennessy’s partnered with the NBA, to launch ‘Without Your Spirit, It’s Only a Game’, a campaign celebrating everything and everyone who makes the game more than a game.

In the same way that Hennessy is more than just a cognac, Wieden + Kennedy Amsterdam recognized that the NBA is more than a league, it’s a global cultural phenomenon that moves people everywhere. Hennessy wanted to celebrate the fans and culture that make the league more than the sum of its parts, so W+K tapped into facets of spirit that fans can relate to. From intense rivalries to the explosive camaraderie that can only be felt after a game-winning buzzer-beater. For this, with a little help from The Mill, the campaign featured signature Hennessy cocktails, the ‘Henny-rita’, ‘Paloma’ and ‘Sonic’ that fans could enjoy in arenas or mix up at home.

The Mill's excellent VFX team delivered the three films, in relation to the three cocktails, titled 'Tilt', 'Toast' and 'Ink'.

Credits
Credits

Client: Hennessy
Julie Nollet: CMO
Laetitia Laplace: Hennessy Global Marketing VP Masterbrand
Charline Pontarollo: NBA Global Project Manager
Jean Baptiste Descours: NBA Global Program Lead
Jennifer Garbowski: NBA Project Manager

Agency: WIEDEN+KENNEDY AMSTERDAM
President: Blake Harrop
Chief Creative Officer: Eric Quennoy, Mark Bernath
Creative Director: Evgeny Primachenko, Zeynep Orbay
Art Director: Jimmy Varghese, Jack Welles
Copywriter: Kadeem Roper
Head of Production: Jaime Tan
Executive Producer: Tony Stearns
Producer: Tom Dean
Planning Director: Odile Song
Head of Comms Planning: Elsa Stahura
Group Account Director: Erin Zito
Account Director: Amandine Decourcelle
Account Manager: Sophie Acquah, Wenwen Zhao
Account Executive: Isabella Duncanson
Studio Director: Lizzie Murray
Studio Producer: Joe Favre, Jaime Siordia
Designer: Dean Pauley
Motion Designer: Sohyeon Nam, Serhii Serbin
Business Affairs: Fiona Fan

Production Company: Agile Films
Director: Yoni Lappin
Director of Photography: Pat Golan
Producer: Laura Mival
Executive Producer: Andy Eaton

Editing Company: Marsheen
Editor: Rob Daglish

Audio Post: Wave
Sound Designer: Randall Macdonald

Music Company: The Hogan

VFX: The Mill London
2D Lead: Owen Maiden
2D Assist: Polly Gwinnett
CG Lead: Kiril Mirkov
Executive Producer: Saskia Delius
Producer: Chloe Ensor
Production Assistant: Sam Ashby

VFX: The Mill Bangalore
Producer: Anirudh Mohan Menon
Production Coordinator: Devashish Malakar
DFX supervisor: Dipansu Halder
Comp Supervisor: Nandakumar Perumal Pilla
Comp Lead: Sravanam Gnaneswar, Aashna Chawla
Comp Artist: Hariharan S, Chandan Kamalakar Shete, Karthikkeyan M D
Lighting Sup: Aritra Kumar Sarkar
Lighting Lead: Yogesh Sail
Lighting Artist: Chetan Gopal Singh
FX Sup: Biswajit Tarafder
FX Lead: Polam Reddy
FX Artist: Aliasgar Barodawala, Jayasri S
Asset Sup: Dakoju Shashi Kumar
Asset Lead: Sandeep Kumar Yadav
Asset Artist: Pratik Bhade, Samir Solomon, Sunny Ankit Minj, Suraj Hariharan, Prashanth C, Rachit Bhatia, Ritika Das, Sanju Sankar, Manukuru Manikanteswara, Piyush Sharma
Animation Sup: Sukanta Chakraborty
Animation Lead: Sriker Balakrishnan
Animation Artist: Mithun Narayanan
Rigging Lead: Garlapati Yeswanth
Rigging Artist: Megha Minish Mehta
Rotoscoping Sup: Kunal Bendke
Rotoscoping Lead: Md Gazzali
Rotoscoping Artist: S Nikhilesh, Satish Yadav, V Harish, Amulya Chandra Nayak, Anish Kumar, Sachin Kumar, Tanmay Bera, Antony Bright K, Kishor Sasane, Parthasarathy Rajaram, Sandeep Vijayrao Dahekar, Shiji L S, Shivani Kumari, Onkar Ghatage
Prep Sup: Noushad Kallingal, Prajeesh E
Prep Lead: Sachin Ranaware
Prep Artist: Akshay Suresh Savardekar, Mohit Ghai, Prashant Kamble, Sagar Dasgaonkar, Sarika Jadhav, Shrikant Bhimashankar Gaddi, Suraj Vilas More, Ankit Panwar, Chanda Kumari, Ritesh Patil, Chetan Shelar, Kilari Umaraju, Rohit Lama

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