BMW – The Self Driving Machine

We teamed up with Director Jonny Mass of Radke Films and Goodby, Silverstein & Partners on BMW’s latest spot with…
BMW "The Self Driving Machine"
Case Study

We teamed up with Director Jonny Mass of Radke Films and Goodby, Silverstein & Partners on BMW’s latest spot with an April Fools twist. The short film stars actor Milo Ventimiglia behind the wheel of the 'self-driving' BMW M4. The M4 twists and turns around the racetrack until it is ultimately revealed that Ventimiglia has been in control of the vehicle the entire drive.

The Mill’s VFX team helped set the stage to showcase the all-new BMW M4 with seamless compositing, matte painting, clean-up and an expert grade by Mill Colourist Paul Yacono. Paul comments, “Per Director Jonny Mass and DP Pete Konczal’s request, we wanted the colour to fall in line with that of a badass, blockbuster, action-packed film.”

VFX Supervisor Alex Candlish adds, “It’s always fun collaborating with the Goodby team and it was great working alongside Jonny to help realize his vision. Since our team at The Mill is so well versed in the ‘work from home’ pipeline, the job was handled effortlessly by our compositors and CG artists.”


Agency: Goodby, Silverstein & Partners
Co-Chairman/Founder: Rich Silverstein
Creative Director: Matt Edwards, Wes Phelan
Associate Creative Director: Carlos Rangel, Kevin Leung
Director of Broadcast Production: Leila Gage
Executive Producer: Matt Flaker
Producer: Kateri McLucas
Sr. Business Affairs Manager: Chrissy Shearer
Group Account Director: Jenna Duboe
Account Director: Alissa Sheely
Account Manager: Kelly Preston
Assistant Account Manager: Ali Bentin

Production Company
Production Company: Radke
Director: Jonny Mass
Executive Producer: Dan Ford
Producer: Geoff McLean
Production Supervisor: Jessica Wotherspoon


Editorial: Cabin Editing Company
Editor: Edward Khoma
Executive Producer: Adam Becht
Producer: Lynne Mannino

VFX Production

VFX Production: The Mill
Executive Producer: Fawn Fletcher
Sr. Producer: Andrew Gilson
Production Coordinator: Mike Cimino
Line Producer: Goutham H

VFX Creative
VFX Creative: The Mill
Executive Creative Director: Chris Knight
Remote Shoot Supervisor: Alex Candlish
VFX Supervisor/Lead: Alex Candlish
2D Artist: Dylan Streiff, Franz Kol, Kai Chun Tsai, Patrick Dirks, Pradeep Kumar Rawat, Nikhil K M, Arun Kumar Sah, Rahul Bharadwaj, Pushpendra Singh, Jhosidth T, Prajeesh E
3D Artist: Daniel Stern
Finish Artist: Alex Candlish, Patrick Dirks
Matte Painting: Itai Muller
Animation: Jacob Bergman
Art Department: Kevin Diaz, Valerie Chernysh
Tracking: Elizabeth Hammer

Colour: The Mill
Colourist: Paul Yacono
Executive Producer, Colour: Fawn Fletcher
Senior Colour Producer: Denise Brown
Colour Assist: Gemma Parr, Logan Highlen

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