For the release of its new fragrance Bad Boy Cobalt, Carolina Herrera called on director Charlotte Wales to highlight the power of its fragrance for unique and irreverent men who dare to embrace all facets of contemporary masculinity.
To perfectly embody the image of the modern-day bad boy, the brand chose Josh Upshaw, model, rock climber and surfer. Alongside him, three other men join the bad boy crew, Ty Ogunkoya, Justin Eric Martin and Aiden Andrews.
The film features a parallelism between presents images featuring adult models and black and white pictures of the past with children. Bicycles have been swapped for motorbikes, T-shirts for shirts, but the rebel soul remains through time because “It’s good to be bad”.
Our artists did the finishing work on the flame, to homogenise the image and add the light piercing the sky. They also did all the perfume packshots in 3D.
Réalisateur.e: Charlotte Wales
DOP: Mattias Rudy
Editor: Pietro Di Zanno
Executive producer : Cécile Hubin
VFX Producer: Stéphanie Mollet
VFX Coordinator: Mathilde Cohen- Selmon, Ewan Rosenstrauch
VFX Supervisor: Flore Mounier
Matte Painting: Richard Maillot , Francois Bélliart , Jessica Ferry
FX: Benjamin Lenfant, Alexandre Guillamier
Lighting: Alexandre Turk, Alexandre Corcoy
Compositing: Randy Gudin
Generalists: Richard Rampaly, Valentin Lesueur , Vincent Cony
Packshots: Morgan Sagel
Flame: Flore Mounier , Damien Canameras, Sebastien Kremet , Erwan Bouché, Sebastien Aubert
Motion: Agathe Sayegh, Franck Maillet, Max Loriot
After: Manon Baillet, Julien Maurin
Color grading: Jean- Clément Soret, Nicolas Guibert
Color grading assistant: Loic Lavaux
Planning: Annabel Akerboom, Sophie Mailho, Isabelle Renaud