Louis Vuitton wishes you a prosperous new year filled with joy and adventure.
Since its inception in 1896 under the visionary Georges Vuitton, the iconic monogrammed flower motif has been a source of constant reinvention. Gradually brought to life, the small flower evolved into Vivienne, a character brimming with personality. Accompanying her is the Louis Vuitton Teddy Bear, adorned with the brand's distinctive initials on its coat. Once again this year, Louis Vuitton entrusted our Parisian artists to bring its iconic characters to life, presenting a captivating Christmas tale.
Step into the magical journey alongside the Maison's beloved mascot, Vivienne, and her playful companion, Teddy. Explore the Maison's holiday atelier, where a curated selection of signature pieces awaits. Louis Vuitton extends an invitation to draw inspiration from its enchanting collection of leather goods, accessories, and fragrances designed for both women and men.
Take a look back at last year's project here.
All the chapters of the story can also be accessed by clicking on the links below: