Lowe’s x Messi – Celebrate the Assist

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Lowe’s x Messi "Celebrate the Assist"
Credits
Credits

Client
Client: Lowe’s
Chief Marketing Officer: Jen Wilson
VP, Chief Creative Officer: Kyle McCarthy
Sr. Creative Director: Bailey Surrett
Sr. Manager, Creative Campaign Ops: Elizabeth Bragg
Creative Production Coordinator, Video: Yesenia Herrera-Ibarra
VP, Brand & Sports Marketing: Gerardo Soto
VP, Marketing Strategy, Planning & Media: Lei Duran
Sr. Manager Media Planning: Allie Johnson
Sr. Director, Retail Brand Marketing: David Kratt
Director, Retail Brand Marketing: Julie Lee
Associate Marketing Manager: Candice Dimmette

Agency
Agency: DENTSU CREATIVE ADVERTISING
Chief Client Officer: Laurel Flatt
EVP, Client Leadership: Jane Delworth
VP, Client Leadership: Katie Coe
Account Director, Client Leadership: Mollie Berger
Account Supervisor, Client Leadership: Lexi Kern
Associate Director, Project Management: Carolyn Fine
Executive Creative Director: Brian Eden and Alex Taylor
Group Creative Director: Andres Arlia
Creative Director: Giovanni Muratori
Associate Creative Director: Chris Nelson
Chief Strategy Officer: Shawna Ross
EVP, Brand Experience Strategy: Anna Conroy
SVP, Integrated Strategy: Jennifer Pollack
SVP, Integrated Production: Stacy Kay
VP, Business Mgmt & VP, Talent Mgmt: Zoe Grubbe
Sr. Business Manager, Business Affairs: Polly Poulos-McCarthy
VP, Talent Management: Sue Ayson
Sr. Talent Manager, Business Affairs: Megan Jenkins
SVP, Regional Communications & Marketing Lead: Asha Ramirez
Director, External Communications: Shana Blackman

Media
Media: SPARK
Chief Client Officer: Laurel Flatt
SVP: Kate Richardson, Elissa Harman
VP: Karen Zelenka, Brian Cipollina, Raymundo Olivo, Joseph Mohen, Aileen Chen, Graham Langosch
Associate Director: Jacqueline Fulcher, Ryan Doud, Gregory Winkler, John Pummell, Catherine Bialobrzeski, Tom Wengler, Jonathan Savino, David Mayer
Manager: Lisbeth Sosa, Margeaux Koechlin, Autumn Garrett, Stephanie Jordan, Mary Yachnik, Caitlin Shalhoub, Henley Castleman, Paula Adelstein, Grace Coste, James Adamo, Charlotte O’Neal, Shivani Jain, Kailie Stevens, Lily Hooker
Senior Associate: Ellie Smith, Abby Tran, Ally Rizzuto, Reyan Mustafoski, Tonia Chiu, Roselynn Imperial, Kyle Marshall
Associate: Brenda Losilla, Laura Ramos, Michael Cori
Senior Analyst: Kimberly Thomas, Sharon Bonifaz, Karma Sherpa, Vaishnavi Singh, Amani Francois
EVP: Michael Douglas
Analyst: Jamie Reid, Geetika Dehariya, Shaan Shaikh
Director: Emily Hausen
Supervisor: Patrick O’Malley, Brendan Moshensky

Sports Marketing Agency

Sports Marketing Agency: Genesco Sports
Senior Director: Ben Barilich
Director, Hispanic Marketing & Soccer Properties: Raphael Sicolin
Senior Manager: Fernando Rivera

Production Company
Production Company: Smuggler
Director: Brian Beletic
Executive Producers: Patrick Milling-Smith / Brian Carmody / Jaclyn Larson
Managing Director: Sue Yeon Ahn
Head of Production: Alex Hughes
Producer: Carmen Bosley
Production Supervisor: Chad ‘Frenchie’ Alburtis
Commercial Coordinator: Patty Courtland
1st AD: Shawn Thomas
Director of Photography: Ryley Brown
Production Designer: Harper Hellams
Casting Director (Main Cast): Eva Edlund at Universal Casting
Casting Director (Sports Team): April Custodio at House of Talent
Key Costumer: Nate Parodi

Photography
Producer: Souris Hong
Photographer: Carlos Gonzalez

Editorial
Editorial: PS260
Editor: Maury Loeb
Assistant Editor: Allison Miller
Executive Producer: Laura Lamb Patterson
Producer: Kate Cheng
GFx: PS260
GFx artists: Marcos Pacheco, Micahel Yu, Devon Fabulian
GFx Producers: Yoko Lytle, Eliza Solomon, Sari Resnick
Managing Partner: Zarina Mak

VFX
VFX: The Mill
VFX Supervisor: Yarin Manes
Executive Producer: Rachel Leibman
Senior VFX Producer: Heather Johann
Tracking Supervisor: Momo Yang
2D Lead Artist: Toya Drechsler
2D Artist: Patrick Reilly, Abigail Riegel, Piotr Bednarczyk
3D Artist: Cinzia Pegorin, Monique Espinoza, Lalida Karnjanasirirat, Dan Bodenstein
Finish Artist: Thomas Downs
Matte Painting: Bill Lu
AE Animator: Ray Castillo
VFX Production Coordinator: Jai-Lin Patterson
BLR Associate Producer: Gauri Dilip Kulkarni
BLR Production Coordinator: Rihza Ibrahimkutty
BLR Project Lead: Vaibhav Gupta
Unreal Lead: Souvik Mondal
Unreal Artist: Gaurav Rai
DMP Supervisor: Gowri Velusamy D
DMP Lead: Bakiyaraj P
DMP Artist: Abhimanyu Singh Tanwar, Jyothika S, Premanand Shivanand Naik
Roto Supervisor: Vijaya Kumar R
Roto Lead: Umesh Subhash Patil, Md Gazzali
Roto Artists: Abhishek Yadav, Akhil Gupta, Amara Gokul Sainath, Amit Kumar Shukla, Anish Kumar, Anita Khandare, Appu Gowda, Ashish Pilaji Gajbhiye, Bhanu Prakash Singh Thakur, Bikash Kalita, Gourish Bevoor, Hrushikesh Kadu, Jaydeep Rajendra Jadhav, Kishore R, Krishnan Palani, Mayur Chandrakant Kothawade, Nilesh Kailash Netke, Nitin Yashwant Thorat, Prabhakaran Murugan, Pramod Kumar, Prasad Thorve, Raghvendra Singh, Rahul Chandrakant Jagtap, Rahul Prakash Srivastava, Rajeeb Kumar Nayak, Rohan Sarkar, S Nikhilesh, Sandeep Vijayrao Dahekar, Santosh Kondiba Lokhande, Satram Veeravaraprasad, Satyavan Vasant Jadhav, Shaik Ravoof Basha, Shanu Soni, Shiji L S, Shrikant Jadhav, Shubham Mokashi, Shubham Rampratap Savita, Souvik Samadder, Sriram Parameshwaran, Sudhir Balaram Jadhav, Sumit Kumar, Suraj Kumar, Sushil Palai, Tanmay Bera, Tushar Suresh Bhat, V Harish, Vilas Kailas Khiradkar, Vishvajeet Kocharekar
Prep Supervisor: Prajeesh E
Prep Lead: Rajendra Sunil Bhosale
Prep Artist: Bruno Roosewelt L, Chanda Kumari, Debashish Sarmah, Dhundappa Kallappa Pattan, Himanshu Sahai, Jayapradeeshwaran Abimanyu, Mohit Ghai, Mohit pal, Nilesh Patil, Prashant Kamble, Sangram Londhe, Selvakumar Somasundaram, Vorsu Mahesh
Asset Supervisor: Dakoju Shashi Kumar
Asset Lead: Umang Joshi
Asset Artists: Kailash Pol, Ravi Kulwantsingh Ubhi, Ritika Das, Shobith Nair, Sindhuja M S, Sumit Yadav, Sunku Ayusha
Lighting Supervisor: Aritra Sarkar
Lighting Lead: Pintoo Kumar

Colour
Colour: The Mill
Colourist: Paul Yacono
Senior Colour Producer: Denise Brown
Colour Assists: Jacob Suffern & Ali Soofi
DataLabs: Roman Abulkhanov

Audio
Audio: Heard City
Mixer: Mike Vitacco
Producer: B. Munoz

Music
Audio: Consortium
Producer: Maggie Flatley
Composer: Seth Olinsky

Music Supervision
Music Supervision: Premiere Music Group
Co-President: Winslow Bright

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