Propel Fitness Water – Make the World Your Gym

Make the world your gym with Propel Fitness Water! Featuring Michael B Jordan “This project presented us with several challenges,…
Propel Fitness Water "Make the World Your Gym"
Case Study

Make the world your gym with Propel Fitness Water!

Featuring Michael B Jordan “This project presented us with several challenges, some creative and some practical. The majority of the creative was to create a morphing, transforming city around MBJ. This required us to essentially rebuild most of the backgrounds that we shot on the Paramount back lot in Los Angeles in CG. That process allowed us to have buildings roads and objects on the street move and twist in intricate ways to create a visually interesting backdrop with the conceptual idea that the world was creating challenges for MBJ to overcome with the help of Propel.

A more practical challenge was shooting on the back lot in ‘sunny LA ‘while dealing with the torrential rains we received on those shoot days. Fortunately, the agency and client trusted the whole crew from grip to practical effects to DP to figure it out. We are very happy with the film and crew had a blast.”
-John Leonti

Credits
Credits

Credits

Director: The Sacred Egg
Production Company: Riff Raff Films
Agency: Goodby & Silverstein

VFX: The Mill
ECD: John Leonti
2D Lead: Sole Martin
3D CG Lead: Anthony Bloor
Executive Producer – Hillary Thomas
Executive Producer – Grace Thorpe
Producer – Jamie Hughes
Producer – Emily Stave
Producer – Ameya Prakash Chitnis

Colour: The Mill
Colourist: Peter Oppersdorff
EP Color: Alex Lubrano
Colour Producers: Dan Hills

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