"It was a pleasure to work with Stacy Wall and the WK team to build out the Michelob Ultra Super Bowl spot this year. The majority of the VFX work was auditioning different locations across America for our hustlers to visit using a combination of CG sets and digital matte paintings. Catherine and Willem did most of their stunts for real though, don't let them challenge you to a game."
Creative Director, Jimmy Bullard
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Credits Credits
Client
Client: Michelob Ultra
Global Chief Marketing Officer: Marcel Marcondes
Chief Commercial Officer: Kyle Norrington
Senior VP, Michelob Ultra: Ricardo Marques
VP, Michelob Ultra: Hugh Cullman
Brand Director: Leah Saccoccio
Agency
Agency: W+K New York
Chief Creative Officers: Brandon Henderson & Marques Gartrell
Creative Directors: Brad Phifer & Christine Santora
Copywriters: Maclean Jackson & Mikayla Dumas
Art Directors: Jessica Sugerman & Nikki Vandervelde
Global Head Of Integrated Production: Nick Setounski
Executive Producer: Dave Lambert
Senior Producer: Rodrigo Niño
Art Producer: Chris Gonzalez
Chief Strategy Officer: Laura Rowan
Brand Strategy Director: Kirstie Maryott
Senior Brand Strategist: Rex Nwerem
Comms Strategy Director: Zack Green
Senior Comms Strategist: Javaad Beg
Group Account Director: Brooke Stites
Account Director: Meredith Bomengo
Account Supervisor: Thomaz Falzoni
Account Executive: Britney Parada
Project Manager: Elora Hanawa
Executive Business Manager: Paul Fitzgerald
Senior Business Affairs Manager: Meg Mcginley
Broadcast Traffic Director: Sonia Bisono
Traffic Manager: Laura Guerra
Production
Production: Imperial Woodpecker
Managing Partner/Director: Stacy Wall
Managing Partner/Executive Producer: Doug Halbert
Partner/Executive Producer: Charlie Cocuzza
Head Of Production: Shelley Dowdy Walter
Line Producer: Candace Tomarken
Photo Producer: Ashley Rabin
Editorial
Editorial Company: Trim@Cosmo Street
Editor: Tom Lindsay, Josh Mannox
Assistant Editor: Kevin Vu
Producer: Polly Kemp, Karen Hennegan
Head Of Production: Anne Lai
Managing Director: Maura Woodward
Motion Graphics: John Erdman
Motion Graphics Producer: Katie Janse
VFX
VFX: The Mill
Creative Director: Jimmy Bullard
VFX Supervisor: Mario Stipinovich, Thiago Porto
Executive Producer: Mandy Harris
Senior Producer: Catherine M. Fischer
Producer: Ariella Amrami
Associate Producer: Paola Malo
2D Lead Artist: Yoon Sun-bae, Anthony Jones (90)
3D Lead Artist: Ajit Menon, Rafael Ghencev
2D Artist: Nicholas Pfister, Hyunjeen Lee, Alejandro Taylor, Navid Bagherzadeh, Urosh Otashevich, Fabien Coupez, Lane Jolly, Rob Ufer, Julien Aucouturier David Piombino, Katerina Arroyo, Ruairi Twohig, Camilo Gutierrez, Jeff Robins, Jeeeun Lee, Marcelo Pasqualino, Oliver Chenery, Tara Holland, Taylor FeldFinish Artist: Rob Ufer, Matt McDonald
Matte Painting: Charles Lee, Sue Jang, Marc Samson, Vlad Holst, Miguel Lizarraga Vijar
Designers: Yimeng Sun, Brody Davis, James Gardner
BGLR Producer: Misha Joseph
BGLR 3D Artist: Anirudh Krishna Kurve, Arjun Babu, Arpan Rajpoot, Leela Sankar Miriyala
BGLR Roto Lead: Abdul labeeb K, Akshay Salunkhe, Ankit Panwar, Ashok John Kumar K, Ashutosh Ramdas Prajapati, Avijit Khamarai, Bikash Kalita, Dilip Kumar Dwivedi, Kavarakuntla Vishnu Prasad
BGLR Roto Artists: Abhishek Yadav, Amara Gokul Sainath, Amulya Chandra Nayak, Anish Kumar, Anurag Singh, Arulraj Giriraj, Baljinder Singh, Chandra Sekhar K, Dibin K Dharmendran, Gangula Janardhan Reddy, Ganji Ravi Kumar, Gourish Bevoor, Hrushikesh Kadu, Hrushikesh Tarade, Imrojul Khan, Jagannatham Venkata Rakesh, Kishor Sasane, Krishnan Palani, Maniraj G, Mayur Chandrakant Kothawade
BGLR Comp Lead: Abhilash Kulkarni, Bhaskar Reddy Kappeta, Hemant Parshuram Sawant
BGLR Comp Artists: Aashna Chawla, Abhishek Deswal, Akhil A S, Alex Johnsundaram, Ashish Kumar Verma, B Sudeep, Gopinathan Sekar, Hariharan S, Havanur Venkateswara Bharath, Jayesh Rambhiya, Kaushalya Dattwani
BGLR Paint Lead: Manoj Kumar
BGLR Tracking/Matchmove Supervisor: Akash Gade
BGLR Tracking/Matchmove Lead: Gautam Sarode
BGLR Animation Lead: Badireddy Sri Charan, Jithin K
BGLR Assets Lead: Manukuru Manikanteswara
BGLR DMP Artist: Chandan Mandal, Jyothika S, Kanta Singha
BGLR Clean up/Prep Lead: Manikandan Madhu
BGLR Clean up/Prep Artist: Kilari Umaraju
BGLR FX Artist: Gleaces Juvilian, Mahadev Ganpat Sawant
Colour
Colour: Company 3
Colourist: Tom Poole
Producer: Nick Krasnick
Sound
Mix Company: Sonic Union
Sound Design: Owen Shearer And Steve Rosen
Mix Engineer: Steve Rosen
Assistant Engineer: Joey Glick
Head Of Production: Patrick Sullivan