Renault – Reinvention

In 2020, the Renault car brand became the major partner of the French Rugby Federation and the French rugby XV…
Renault "Reinvention"
Case Study

In 2020, the Renault car brand became the major partner of the French Rugby Federation and the French rugby XV team. With the arrival of the 2023 Rugby World Cup, Renault is reaffirming its status as a French manufacturer and its commitment to national sports teams. The French rugby team, a symbol of strength, vigour and perseverance, allows the manufacturer to assert its belonging, its French values and its desire to always go further.

In this patriotic spot directed by Antoine Bardou-Jacquet (Partizan), Renault takes us on a journey with Raphaël Ibañez, general manager of the French team, and players Cameron Woki, Charles Ollivon, Damian Penaud and Dylan Cretin in a historical fresco retracing French sporting inventions.  It is humorously recalled that motor racing, tennis (formerly “jeu de paume”) and boxing were all born in France. But although rugby was born in England, there is no doubt that it has been widely adopted by the French public. The beginnings of rugby in England can be seen in pictures of knights in armour enjoying a moment of play. Centuries later, rugby has changed, and the sport has been reinvented as Renault’s slogan states, “France didn’t invent rugby, but it reinvented it. ”

The film is accompanied by the music of “La Marseillaise”, the French national anthem revisited by the Start-Rec agency, reinforcing Renault’s French identity.

The filming took place in Barcelona with the entire French national team, which had just won the Grand Slam. The car race was filmed against a green background for safety reasons, requiring the artists from The Mill Paris to do head replacement. Using a mix of AI and faceswap techniques, our artists replaced the faces of the stuntmen with those of the rugby players. They also integrated the scenery and recreated the dirt on roads, the dust simulation and the flying map. During the boxing match, our artists used an image multiplication technique to obtain a dense and realistic crowd. Finally, for the final scene, the entire set was reworked with matte painting, adding mountains and depth for an epic effect.

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Post Production
Post Production: The Mill
Executive producer: Christophe Huchet
VFX producer: Benjamin Cathala
VFX Coordinator: Ghallia Chammat -Mathilde Cohen-Selmon
VFX supervisor: Franck Lambertz
CG supervisor: Daniel Benjamin
Matte Painting: Nathan Lucas
Compositing: Daniel Benjamin, Eric Lemains
Flame: Franck Lambertz
Motion: Jean-Yves Parent, Michael Moercant
Color grading: Didier Le Fouest
Color grading assistant: Loic Lavaux
Associate Production Manager: Ameya Prakash Chitnis
Production Coordinator: Farhan Ukwuomah, Aditi Tiwari, Neelam Ullhas Terdalkar, Mohit Bhomia
CG Supervisor: Vaibhav Gupta
Asset Lead: Jaspreet Kaur Dua
Assets Artists: Utkarsha Singh
DFX Supervisor: David Rouxel
Comp Lead: Pratyush Paruchuri
Compositor: aginesh K M, Gangadharam Raja, Inthuri Chandra Shekar, Jegathesan T, Karthik S, Pavan Dinkar Gurhalkar, Pramod dwivedi, Udaykiran Chowdary
DMP Supervisor : Gowri Sankar Veluswami
DMP Artist: Mudraboina Vamsi Krishna
FX Lead: Umesh Namdev
FX Artist: Polam Tirumala Reddy, Poornima Rao
Lighting Supervisor: Aritra Kumar Sarkar
Lighter: Pintoo Kumar, Trinath Sarkar
Matchmove Lead: Elangovan Ganeshan, Smijumon Vishwanathan
Matchmove artist: Asif Mohammad, brushman Ghurade, Gorla Rakesh, Nirgun Gawade, Pabitra Kumar Sahoo, Sathyarai A
2D Generalist Supervisor: Silambarasan R
2D Generalist Lead: Naresh Kumar
Prep Artist: Bairi Rakesh, Jayakumar R, Ramesh Basanna Vhataghonde, Yasasvini Vagampali
Roto Supervisor: Mahendranatha Reddy
Roto Lead: Moumita Ganesh P
Roto Artist: Alok Sikdar, Amit Chavan, Bhavesh Subhash Chaudhari, Dayanand Sinha, Harshad Rane, Hrushikesh Tarade, Imrojul Khan, Pratik Naiknavare, Sagar Adivarekar, Sudev S Suhas Sitaram Jadhav, Vikas Vikram, Vishal Devkar.

Agency: Publicis Conseil

Director: Antoine Bardou-Jacquet

Production Company

Production Company: Partizan
DOP: Nicolas Karakatsanis Manuel Coutant

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