Visit Qatar – Experience A World Beyond

Brief Qatar aims to welcome more than six million visitors a year by 2030, tripling pre-pandemic levels. To achieve this…
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Visit Qatar "Experience A World Beyond"
Case Study

Brief

Qatar aims to welcome more than six million visitors a year by 2030, tripling pre-pandemic levels. To achieve this ambition, Qatar wanted to highlight the wide range of activities and experiences proposed within its territory through a global campaign driven by endearing characters.

Approach

"Experience a World Beyond" tells the story of a keychain that accidentally gets detached from its host and that decides to explore Qatar with his friends. It finds himself on an adventure punctuated by the various activities suggested in Qatar ! Surfing on the dunes in the desert, scuba diving, paddle boarding or going to the market... his enthusiasm is such that he decides to stay with his friends on the peninsula.
In close collaboration with the Havas agency, the Solab production and the director Hervé de Crécy, Mikros MPC/The Mill Paris created 9 characters in full 3D. Each character is associated with an activity theme : Hugo for beach holidays, Buzz for adventure and sport, Tinka for art and culture, Ayla for urban escapades and Mei for romantic getaways.

Impact

The film was broadcast internationally as well as the print campaign with billboards in cities around the world: London, Milan, Philadelphia, Rome, Cannes....The long version of the film was picked up by several national and international media outlets such as The Drum, Horizont, Engage, Best Ads on TV, Engage, Media Marketing, Buzz Webzine and was even one of the most read articles in 2021 on LBB !

Credits
Credits

The Mill Paris
Film

Executive producer : Fabrice Damolini
VFX Producer : Nicolas Huguet
VFX Supervisor : Damien Canameras
CG Supervisor : Mickael Girod
Grading : Sebastien Mingam Nicolas Huguet
Grading assistant : Loïc Lavaux
Concept : Ferdinand Boutard
Modeling & Environnement : Philippo Zozor, Nicolas du that co, Boris Kaufmann
Matte Painting : Coralie Risse, Tibo Marconnet
Generalist : Yohann Grau, Mickael Girod
Rigging : Marine Sisnaki, Alexandre Sauthier
Animation : Augusting Paliard, Ganael Chevalier, Herve Anceau, Geoffroy Barbet-Massin, Alexandre Sauthier, Nabais Pamella, Jeremy Soudjoukdlian, Eric Brault, Coralie Soudet, Valérian Lesprillier
FX / fur : Guillaume Kerfreiden, William Utereiner, Benjamin Lenfant, Thibault Marconnet, Marine Gazel,
Lighting : Marouan El Bekri, Christophe Plouvier, Valentin Lesueur, Richard Rampaly , Solal Amiri , Alexandre Laroumet
Compositing : Daniel Benjamin, Sebastien Podsialo, Benjamin Boisgard, Aurélie Gondoin, Florian Velasco, Eric Lemains,
Flame : Damien Canameras
Motion Graphics : Vincent Venchiarutti, Agathe Sayegh, Olivier Jarry, Maxime Corider
Assistant Avid : Jonathan Cayssials, Pauline Royo, Kahina Lamblin, Noamie Dumas, Antoine Zimer, Chloé Charrier, Nathalie Tramier

Print

Photos : Vincent Dixon
Photo retouch by FeelGood
Head of retouch : Philippe Lepaulard

Print CGI

Head of Print : Fabien Barrau
Executive Producer : Nicolas Huguet
CG Supervisor : Mickael Girod
CG Generalist : Valerian Lesprillier, Maurine Fauvert, Alexandre Corcoy
CG Fur : Marion Respaud
CG Lighting : Valentin Lesueur, Christophe Plouvier
CG Retouching : Fabien Barrau
The Mill Bengalore
Line Producer: Abhinav Sharda, Chanakya Chander
Production Coordinator: Rithika Iyer, Sakshi Gaur
3D Supervisor: Raju Ganesh, Pritesh Kotian, Parthiban E
Assets: Sandeep Grover, Manjunath R, Sandeep B K, Jayadeep Chandran, Ullas Thunga K, Ria, Banerjee, Deepali Negi
Animation: Shiny Rajan – Lead, Subhankar Mazumdar, Sriker Balakrishnan, Prateek Shibanker, Sandeep Kumar Goje, Gopinath Mani, Manasi Mithari, Ambalika Nandy, Srinivas Rao Rella
Rigging: Kuntal Kanti Bera
Matchmove: Elangovan Ganeshan – Lead, Mohammad Qasim, Swapnil Jadhav, Nishant Ekka, Sushant Lavhande, Sreenivasa Aditya, Muruganantham T, Ankit Dheraj Toppo, Avikash Kumar, Karthick K, Konduru Achiraju, Shivkumar Solanki, Suhas N, Sathya Narayanan, Pranav Parag, Venkatesh Jeyaram, Avaneetharan Karuppasamy
Digital Matte Painting: Gowri Shankar Velusamy D – Lead, Srinivas Achary, Bakiyaraj P, Mudraboina Vamsi Krishna
FX & Groom: Alok Dwivedi, Vudatha Sai Krishna, Ashwath Thiraviam, Parth Bisen, Abhinandan Madhu
Lighting: Milan Dey – Lead, Amlan Mahapatra, Earnest Victor Manuel, Rajib Pal, Anshad K A, Someshwar K Reddy, Aritra Kumar Sarkar, Arnov Bhanja Chaudhury, Arun Ramkrishna Sharma, Jagadeesh Gajapathi
2D Supervisor: David Rouxel
Rotoprep Supervisor: Silambarasan RP
Cleanup: Suresh Pitchuka, Shyam Babu, Sangeetha M
Comp:Sabanayagam Veerasekaran – Lead, Akula Srikanth, Udaykiran Chowdary, Abhilash A, Rajinikanth R, George Gijo Peter

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