The Japanese automotive brand Nissan unveils the Nissan Qashqai, a modern SUV with two powertrain options combining electric drive with a petrol engine for improved efficiency and fuel savings. Featuring advanced technologies and a bold design, it aims to deliver a premium driving experience.
Working closely with the Nissan Unlimited (TBWA) agency, The Mill Paris' talents recreated the Qashqai in 3D in order to present this power through the lens of Birth director Daniel Askill. We see the car defying gravity, ascending a skyscraper and leaping onto a suspended platform through a combination of verticality, dynamic camera balance, and dramatic reversals, all set in a striking monochrome yellow palette.
Making of - VFX breakdown
Credits
Credits
Agency: Nissan Unlimited (TBWA)
Production: Birth
Réalisateur: Daniel Askill
DOP: Philippe Le Sourd
Edit: Lorin Askill
VFX Studio: The Mill Paris
Flame: Damien Canameras
Executive producer: Fabrice Damolini
Post producer: Nicolas Rochette
VFX Producer (Paris): Vincent Leroy
VFX Producer (Bengalore) : Zahid Kahn
VFX Coordinator (Paris): Mathilde Cohen-Selmon, Milan Vicet, Alexandre Dupouy
VFX Coordinator (Bengalore): Devashish Malakar
VFX Supervisor: Guillaume Dadaglio
CG Supervisor: Vincent Coni
Previz: Alexandre Sauthier, Joellia Rose
Layout & animation: Alexandre Sauthier
Generalist: Vincent Coni, Luca Kraether, Guillaume Thebault
Rigging : Marine Sisnaki
FX: Felix Gugliemi-Menou
Compositing: Eric Lamains – Tom Gueret – Paul Goubet –
