Brief
For the first time in 20 years, BBC Two wanted to revitalise their brand identity to reflect their channel’s commitment to specialism, challenging and complex programming, creativity, alternative outlook and unorthodox DNA.
Approach
Draw on the expertise of our design studio to interrogate Superunion’s brief, pushing the creative to the next level whilst staying true to the distinct curve of the number ‘2’.
Impact
An iconic new set of idents for BBC Two, two of which were created in house by The Mill’s design team. The idents have gone on to win over 20 design awards.