HONOR enlisted The Mill Design Studio to visualise the transition from their previous position as an electronics company targeting the youth market, into an all new more sophisticated offering that needed to artistically communicate their new brand positioning.
We developed our concept around the key brand pillars. Constructing the logo piece by piece, layer by layer, building the logo letterforms, before transitioning through metaphorical elements which represent the HONOR of today.
A looping attractor film unveiling HONOR’s new brand DNA – Innovation, Premium, Trust and Freedom – allowing for consistent brand recognition across large format screens in store and display devices.
Creative Production: The Mill
Director: The Mill Design Studio
Executive Producer: Ian Walker
Producer: Larisa Covaciu
Creative Director: Tom Crate
Head of Design: Henry Foreman
Art Director: Gonzalo Miranda
Motion Designers: Jayden Kimpton Sifagul Keser, Alex Petrovsky, Nemanja Ivanovic, Raquel Fernandes, Paul Bloomfield
Music & Sound Design
Music & Sound Design: Echoic Audio